Product Marketing Manager Jobs
Product marketing managers are the bridge between product and market. They craft positioning, develop go-to-market strategies, and ensure customers understand why a product matters. At companies like HubSpot, Intercom, and Amplitude, PMMs work closely with product teams to shape launches, create sales enablement materials, and drive adoption. The role requires a unique blend of strategic thinking, creative storytelling, and analytical rigour. A great PMM can distil a complex product into a compelling narrative that resonates with the target audience. They also own competitive intelligence — understanding not just what your product does, but how it's positioned against alternatives.
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Portfolio guide →Hiring this role?
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Browse builders →Key Responsibilities
- •Develop product positioning and messaging frameworks
- •Plan and execute product launches and GTM strategies
- •Create sales enablement materials and competitive battle cards
- •Conduct market research and competitive analysis
- •Drive product adoption and user engagement campaigns
- •Collaborate with product, sales, and marketing teams
- •Measure and report on launch and adoption metrics
Skills & Requirements
- →Strategic positioning and messaging
- →Go-to-market planning and execution
- →Market research and competitive intelligence
- →Content creation and storytelling
- →Sales enablement and training
- →Data analysis and performance measurement
- →Cross-functional collaboration
Compensation checks
- •Use compensation shown on each imported job row when it exists; missing compensation means the source listing did not provide a usable range.
- •Confirm currency, location basis, bonus/equity, contract status, and remote-location rules on the original company listing before comparing offers.
- •Treat generic market salary articles as context only. ProductPeople should not override source job data with unsourced benchmark ranges.
Career Path
PMMs progress from mid-level to Senior PMM, Lead PMM, Director of Product Marketing, and VP of Marketing. Some transition into product management or general marketing leadership roles.
Product Marketing Manager, Cybersecurity
Sr. Ads Product Marketing Manager
Head of Product Marketing
Senior Product Marketing Manager, Solutions
Senior Product Marketing Manager, Solutions
Staff Product Marketing Launch Operations Manager
Product Marketing Lead, ChatGPT Work
Product Marketing Manager, IT Admin and Governance
Product Marketing Launch Manager
Product Marketing Manager, Global Public Sector
Product Marketing - Agents - Government
Staff Product Marketing Manager – Security
Product Marketing Lead, Enterprise
Staff Technical Product Marketing Manager, Context Engineering
Senior Product Marketing Specialist
Product Marketing Manager, Knowledge Work - Core Products
Product Marketing Lead, GTM Strategy - Claude for Knowledge Work
Senior Product Marketing Manager, Business Banking
Solutions Product Marketing Manager
Director, Product Marketing – Security, AI and Emerging Technology
Staff Product Marketing Manager: Compute
Senior Product Marketing Manager – AI & Emerging Technologies
Product Marketing Lead, Lines of Business & Industries
Product Marketing Lead, API Models & Research
Product Marketing Lead, Consumer Subscriptions
Senior Product Marketing Manager - New Products
Lead Product Marketing Manager - Verticals
VP, Product Marketing, Observability
Product Marketing Lead, Billing
Product Marketing Manager, Startup Segment
Senior Product Marketing Operations Manager
Senior Product Marketing Operations Manager
Sr Product Marketing Manager, Cloud Data Protection
Growth Product Marketing Manager
Product Marketing Manager, International
Product Marketing Manager, International
Product Marketing Manager, International
Staff Product Marketing Manager
Staff Product Marketing Manager
Staff Product Marketing Manager, Privileged Access Management
Product marketing manager
Product Marketing - Agents
B2B Product Marketing - Productions Growth
Product Marketing Manager, Partnerships
Associate Product Marketing Manager
Product Marketing Manager, API
Product Marketing Manager
Product Marketing Manager
Industry Product Marketing Manager
Product Marketing Manager, Research & Safety
Product Marketing Manager
Senior Product Marketing Manager, Core
Senior Product Marketing Manager, Core
Product Marketing Manager, Core Product
Product Marketing Manager
Product Marketing Manager
Senior Product Marketing Manager - Verticals
Senior Product Marketing Manager - Verticals
Technical Product Marketing Manager - Cybersecurity
Senior Product Marketing Manager
Lead Ads Product Marketing Manager
Director, Enterprise Product Marketing
Director, Enterprise Product Marketing
Senior Technical Product Marketing Manager
Sr. AI Operations Manager - Product Marketing
Product Marketing Manager
Product Marketing Manager, Math
Product Marketing Lead
Product Marketing Manager, Math
Product Marketing Manager, Bridge/Stablecoins
Product Marketing Lead
Product Marketing Manager - Figma Weave (Tel Aviv, Israel)
Sr. Product Marketing Manager, Programmatic Ad Solutions
Sr. Product Marketing Manager, Programmatic Ad Solutions
Sr. Product Marketing Manager - Measurement, Data & Audiences
Sr. Product Marketing Manager - Measurement, Data & Audiences
Product Marketing Director, Command by Asana
Product Marketing Director, Command by Asana
Product Marketing Director, Asana Service Management
Product Marketing Director, Asana Service Management
Head of Market Intelligence, Product Marketing
Product Marketing Leader - Innovation & Experimentation
Product Marketing Manager, Market Intelligence
GTM Product Marketing Manager, Commerce Experiences
Product Marketing Manager, Global Selling
Product Marketing Manager, Radar
Product Marketing Lead
Consumer Product Marketing Lead, Link
Product Marketing Director, Command by Asana
Product Marketing Director, Asana Service Management
Principal Product Marketing Manager, AI Governance
Sr. Product Marketing Manager, Lakewatch & Agentic Apps
Director, Product Marketing, AI
Senior Product Marketing Specialist
Senior Product Marketing Specialist, Global System Integrators (GSI) and Channel
Senior Product Marketing Manager
Senior Product Marketing Manager
Product Marketing Manager, Portfolio Pricing
Product Marketing, Data Products
Senior Product Marketing Manager
Senior Technical Product Marketing Manager - Security
Staff Product Marketing Manager, Security
Director, Product Marketing
Product Marketing Lead
Director, Product Marketing
Principal Product Marketing Manager
Product Marketing Manager
Frequently Asked Questions
What's the difference between Product Marketing and Product Management?
Product managers decide what to build. Product marketing managers decide how to position, launch, and drive adoption of what's been built. They work closely together but own different parts of the product lifecycle.
Do PMMs need technical knowledge?
Enough to understand the product deeply and translate technical features into customer benefits. You don't need to code, but you should be comfortable with APIs, integrations, and technical concepts.
What makes a great PMM?
The ability to synthesise complex information into clear, compelling narratives. Great PMMs combine analytical skills (understanding data and market dynamics) with creative skills (crafting positioning and content that resonates).
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